[scionic]

Was always curious about what 'iA' stood for.
Recently Scion made the following statement on what it could stand for...

With an EPA-estimated 40 mpg, the A in iA could stand for affordable or adventurous for all the places you can go before having to fill up.

 

[Lando]

Could stand for any word that you like that starts with the letter 'A'.

 

[AllTheSedan]

Most likely affordable. I can't see myself driving off-road with it. Not implying that it's an impossibility, just not advised.

 

[Lando]

Well, not all adventures involve going offroad. Might be talking about your adventure to, I dunno, some destination that you can afford a trip to because you saved money on your vehicle.

 

[SRV]

or it could stand for adulthood... all this rhetoric about it being a great first car... I'm surprised they didnt go for that... or is it too demeaning to millenialls who think they have been adults since they were 11 or 12...

 

[Moe]

or it could stand for adulthood... all this rhetoric about it being a great first car... I'm surprised they didnt go for that... or is it too demeaning to millenialls who think they have been adults since they were 11 or 12...

I like to think of what it should stand for being something that ejects an emotion that taps into selling the iA, since that's what really matters and 'affordable' sure does accomplish that.

 

[IHazCheeseburger]

According to this brief summary:

The Scion representative said that the letters were just kind of chosen arbitrarily.

 

[Lando]

According to this brief summary:
http://www.youtube.com/watch?v=8ftzHyfFT-A

The Scion representative said that the letters were just kind of chosen arbitrarily.

LOL. I'm happy that someone from Scion can admit that there is no meaning. I'd sooner call it 'adolescent' than 'adulthood.'

 

[SRV]

LOL. I'm happy that someone from Scion can admit that there is no meaning. I'd sooner call it 'adolescent' than 'adulthood.'

so you want to tell buyers their childish for buying a scion?? good strat >

 

[IHazCheeseburger]

The iA was designed to appeal to the younger generation so he's not too far off.
I just found it funny that the name came from putting random letters together. Makes me wonder what other models names were randomly put together.

 

[Lando]

I think they really just put some random letters together and then find meaning for them later. In the end with modern vehicles, the name means nothing.

 

[SRV]

I think they really just put some random letters together and then find meaning for them later. In the end with modern vehicles, the name means nothing.

Oh yea? What do you think the sales potential of the Scion Kunty is or the Scion Medicated Goo?

Might not sell a car, but it can certainly NOT sell a car...

 

[scionic]

I think they really just put some random letters together and then find meaning for them later. In the end with modern vehicles, the name means nothing.

There are companies that have a specific job of coming up with a names for big brands and their products. When it comes to making money and growing an investment portfolio, random is not a word you'll find, but you'll find definite reasons... but clearly they haven't been telling us that yet.