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Discussion Starter · #1 ·
Was always curious about what 'iA' stood for.
Recently Scion made the following statement on what it could stand for...

With an EPA-estimated 40 mpg, the A in iA could stand for affordable or adventurous for all the places you can go before having to fill up.
 

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or it could stand for adulthood... all this rhetoric about it being a great first car... I'm surprised they didnt go for that... or is it too demeaning to millenialls who think they have been adults since they were 11 or 12...
 

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or it could stand for adulthood... all this rhetoric about it being a great first car... I'm surprised they didnt go for that... or is it too demeaning to millenialls who think they have been adults since they were 11 or 12...
I like to think of what it should stand for being something that ejects an emotion that taps into selling the iA, since that's what really matters and 'affordable' sure does accomplish that.
 

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Discussion Starter · #13 ·
I think they really just put some random letters together and then find meaning for them later. In the end with modern vehicles, the name means nothing.
There are companies that have a specific job of coming up with a names for big brands and their products. When it comes to making money and growing an investment portfolio, random is not a word you'll find, but you'll find definite reasons... but clearly they haven't been telling us that yet.
 
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