the X is only painted, look at what they did 2 to iA...The Argo's face is pretty distinctive. Do you think they'll keep the X look at the front or change it to something else? Scion needs to make more design similarity between their vehicles. They need a standard grille design or something.
They're seeing potential in compact vehicles, the iA signals that. It might not be a big winner for them but might be a stronger selling product than what they've had and currently have.For sure, thats a simple enough decision change. I don't know how BAD scion needs a sub compact, a sub compact CUV yes... but...
That would make a lot of sense as the Aygo supports their move for more compact volume products and helps to create good variation with the new models they're planning to come out with, iA and iM.well they just trademarked iR... could be for the Aygo
Aygo rivals Yaris, Fiesta, Sonic, FIT so its more like they needed a low cost player in there in hopes of undercutting the domestics and Honda/Nissan...I think that Scion might have chose this segment because there isn't a lot of competition. They'd rather try to be successful with less competition in this segment, than try to gain market share in a really popular segment. That's what I'm guessing anyway.