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I'm all for this move and it's a smart one as far as I see it.
Reason being is the obviously growing compact city car market, with the iA, the Aygo under a Scion badge should help propel the brand to where they want to be as it serves a real need in the market.
 

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The Argo's face is pretty distinctive. Do you think they'll keep the X look at the front or change it to something else? Scion needs to make more design similarity between their vehicles. They need a standard grille design or something.
 

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But there really wasn't any change in the grille between those vehicles. The grille for the Auris is less distinctive than the grille for the Aygo. I just figure that Scion can't really keep it since its so bold.



 

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i can see the same transition of design happening with this scion version of the aygo
doesn't seem like they're ready yet for big changes
still trying to establish themselves properly
 

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Discussion Starter · #7 ·
The Argo's face is pretty distinctive. Do you think they'll keep the X look at the front or change it to something else? Scion needs to make more design similarity between their vehicles. They need a standard grille design or something.
the X is only painted, look at what they did 2 to iA...
 

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Discussion Starter · #10 ·
Looking at another picture of the Aygo, it looks better without that big X painted on it:

For sure, thats a simple enough decision change. I don't know how BAD scion needs a sub compact, a sub compact CUV yes... but...
 

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You can still kinda see the X. I think that Scion could change the front even more than that picture of a black Aygo shows us. The iA had a pretty radical front end change to it from the Mazda2. It really could be anything though. Scion always surprises me.
 

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For sure, thats a simple enough decision change. I don't know how BAD scion needs a sub compact, a sub compact CUV yes... but...
They're seeing potential in compact vehicles, the iA signals that. It might not be a big winner for them but might be a stronger selling product than what they've had and currently have.

Don't see many current compact hatches on the road, so this could also very well be a flop
 

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The whole compact entry-level vehicle thing is what I read up on in an article that talked about the brands future direction

Good angle to hit in an emerging sub-compact world of cars.
 

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I think that Scion might have chose this segment because there isn't a lot of competition. They'd rather try to be successful with less competition in this segment, than try to gain market share in a really popular segment. That's what I'm guessing anyway.
 

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I looked through Toyota's line up to see if it could be anything else. There is the Verso which is kinda a hatchback wagon, but it really does seem like it will be the Aygo, especially since we know it won't be a crossover.
 

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Discussion Starter · #18 ·
I think that Scion might have chose this segment because there isn't a lot of competition. They'd rather try to be successful with less competition in this segment, than try to gain market share in a really popular segment. That's what I'm guessing anyway.
Aygo rivals Yaris, Fiesta, Sonic, FIT so its more like they needed a low cost player in there in hopes of undercutting the domestics and Honda/Nissan...
 

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They also got rid of the iQ. The Aygo isn't nearly as small, but will be kinda replacing the iQ as the smallest Scion you can buy. And I suspect people will be more likely to buy a car the size of the Aygo instead of the iQ. The iQ just isn't very functional for most people. Not much utility.
 

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iQ targets a very small segment and isn't nearly as good of a vehicle in its segment as others are. Most rather buy a smart car.

Aygo appeals to a much broader range of people and crosses multiple small car segments, their reach with that sets them up for success.
 
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