Scion wants customers to be able to buy their next Scion vehicle in less than an hour.
To that end, Scion has created a program called "Pure Process Plus." The program aims to integrate and streamline the car buying steps. Right now the program is online in about a dozen dealerships, but the program should go nationwide in 2016.
Scion vice president Doug Murtha says the program "enables a customer to bring as much of the purchase process into their living room as they choose."
Pure Process Plus has customers go online and "build" their car. It then searches local dealerships for availability, gives pricing and tax information, and gives pre-approval for financing.
Surveys show that the pilot program has been received well.
http://news.boldride.com/2015/07/scion-sell-cars-in-less-than-hour/84481/
To that end, Scion has created a program called "Pure Process Plus." The program aims to integrate and streamline the car buying steps. Right now the program is online in about a dozen dealerships, but the program should go nationwide in 2016.
Scion vice president Doug Murtha says the program "enables a customer to bring as much of the purchase process into their living room as they choose."
Pure Process Plus has customers go online and "build" their car. It then searches local dealerships for availability, gives pricing and tax information, and gives pre-approval for financing.
Surveys show that the pilot program has been received well.
http://news.boldride.com/2015/07/scion-sell-cars-in-less-than-hour/84481/