We have known for a while now that Scion has been planning to release a crossover, and the rumor was that this crossover would be a production version of the Toyota C-HR Concept.
Well, looks like the rumor mill was right on this one because here is the Scion C-HR Concept. It is exactly the same as the Toyota C-HR Concept except it wears a Scion badge.
In keeping with Scion's self-pronounced focus on youth, Scion says, "It’s the perfect vehicle for ‘yuccies,’" who are apparently young and urban creatives, though I do not believe that 'yuccies' would ever use that term to describe themselves.
This should be an exciting opportunity for Scion since this production crossover will not be a model that is simply re-badged from another brand. This production model will be exclusively Scion, and will have its design based solely in the Scion brand.
Scion is pretty adamant on focusing on design for this one. “Polarizing is ok. Boring is not.”