[Dr.S]

http://www.forbes.com/sites/matthew...n-ia-seeks-to-parlay-mazdas-zoom-zoom-nature/


I didn't know the Toyota Camry outsold the Scion brand by a factor of 30:1, wow...

 

[Moe]

surprised they didn't cover potential sales volume for the iA, seeing how this is a business mag, even a little snippet of the possibility of this venture from scion in numbers.

 

[Lando]

...even modest sales could be considered a success and that jibes well with the brand’s intent to remain small, nimble and an incubator for unique ideas.

I agree with the idea that modest sales can still be considered a success, but I do wonder where these unique ideas are in the Scion brand. Seems hard to be unique when all your vehicles are rebadged versions of vehicles designed by other brands.

 

[scionic]

I agree with the idea that modest sales can still be considered a success, but I do wonder where these unique ideas are in the Scion brand. Seems hard to be unique when all your vehicles are rebadged versions of vehicles designed by other brands.

Chances are they're working on that but first they need to build the brand to a point they can then justify dumping hundreds of millions into a product that's completely them.

 

[SRV]

surprised they didn't cover potential sales volume for the iA, seeing how this is a business mag, even a little snippet of the possibility of this venture from scion in numbers.

I covered it slightly on our site here http://www.scioniaforum.com/forum/4...050-mazda-lacks-faith-scion-says-so-what.html

Mazda sold 13K Mazda 2's last year, if Scion replicates that volume they'll sell 14 cars per dealership...

 

[scionic]

Still better than what they currently have which is only declining more and more in sales volume, numbers are getting horrible for them. Sales guys are probably going crazy, holding it out for the iA and iM.

 

[Moe]

Still better than what they currently have which is only declining more and more in sales volume, numbers are getting horrible for them. Sales guys are probably going crazy, holding it out for the iA and iM.

that's almost a guarantee.

then they have the Toyota Aygo-based iX hatch said to come to market:

 

[Lando]

I wouldn't want to be a Scion sales person. If I was, I would be basically holding my breath for the new models to come out. All the sudden they might actually have a nice commission coming home.

 

[scionic]

I think it depends on the dealer, if it's a Scion dealer connected to a Toyota dealer, the smartest thing is to have the same sales reps for both brands.

 

[Lando]

I think it depends on the dealer, if it's a Scion dealer connected to a Toyota dealer, the smartest thing is to have the same sales reps for both brands.

Are there even any stand alone Scion dealers? I just don't see that strategy doing very well.