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Hi everyone!

Just wanted to share with you guys a few new commercials that Scion has come up with for the new Scion iA and iM. They are all comedic to a certain degree and Scion made sure that all of them emphasized on the fact that a lot of their features comes standard.


What do you think?
 

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I found the car dealership tube man one to be funny, great creativity used here and creativity that people can relate to, sometimes it's the simplest things like that which can make an impact.
 

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Lol...I really like their catch phrase too..."Weird, right?"

The perfect ads aimed at the younger demographic and Scion is coming out with 2 more commercials in the following months. Not sure how they can top the first three.
 

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Lol...I really like their catch phrase too..."Weird, right?"

The perfect ads aimed at the younger demographic and Scion is coming out with 2 more commercials in the following months. Not sure how they can top the first three.
That's exactly what I was thinking, these ads are different but its whats bound to appeal to the market and get them to pay closer attention. Toyota has been great at marketing in the past so you have to imagine the same effectiveness was applied here.
 

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I hope they make a few more iA commercials with the liberated tube man. Everything needs to be pointed out with flailing limbs!
That and more importantly it's a type of ad likely they're likely to remember, funny, right to the point and is the type of thing you always see at dealer lots or even in the dealer.
 

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but i wonder if they're actually reaching a younger audience, are younger people buying their cars? anyone know when and where these ads show ?
 

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I'm sure that the ESPN one runs on ESPN or other sport channels.

I don't have cable so I haven't seen any. I think they may be more geared towards having value on the internet later anyway.
 
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