it makes sense when trying to stand outInteresting promotional video, I would have preferred to see more of the iA rather than random things with 'ia'
Basically that's what it comes down to, they're just trying to build specific associations which their target market is attracted to.Yeah well, its seems more of a branding type of video.. building up the hype. That why its the 'first look'. I would have liked to see more of the car in this video as well though lol
http://lubbockonline.com/stories/080603/bus_080603007.shtml#.VVI4uflVikoBy 2010, when the youngest Gen Yers will have their driver's licenses, they're expected to account for an estimated 20 percent to 25 percent of U.S. vehicle purchases.
Toyota and Honda are looking to capture as much of the crowd as early as possible and create lifelong customers.
"They'll affect every car company, and I think the biggest challenge is this: Name a brand that's been able to attract parents and kids at the same time," said Scion vice president Jim Farley. "It's pretty tough. That's one of the reasons why Scion is different from Toyota."