Scion IA Forum banner

1 - 6 of 6 Posts

·
Registered
Joined
·
9 Posts
Discussion Starter #1


Thanks to the iM and iA Scion was the fastest growing automaker in the US during September 2015. Since the iM and iA officially went on sale September 1st they have grown Scions sales up some 57%.

Yes its easy to post big YoY growth numbers when your performance over the past year has been lackluster, but that certainly doesn't take away from the buzz the new Scions have caused.



Just how important were the iM and iA to Scion? Tim Cain from Good Car Bad Car writes that together, the two new Scions account for 52% of the brands total September volume.

In its first month on sale Scion says they moved 2,053 iA's, beating the iM by some 700 units for the title of top Scion.

Now the only question is, can Scion keep it up through October?
 

·
Registered
Joined
·
422 Posts
In its first month on sale Scion says they moved 2,053 iA's, beating the iM by some 700 units for the title of top Scion.
The iA I take it. I wonder if the Scion crossover that they just released a teaser of is going to be the best selling Scion. That's certainly is what has happened with other brands.
 

·
Registered
Joined
·
370 Posts
Glad to see this broken down into numbers. Just goes to show that Scion is finally on the right track with making vehicles that people actually want in mass numbers and not just something for a small group.

The real test will be seeing how sales will hold up in the long run.
 

·
Registered
Joined
·
211 Posts
The iA I take it. I wonder if the Scion crossover that they just released a teaser of is going to be the best selling Scion. That's certainly is what has happened with other brands.
The crossover market has been on an incline this past year so Scion may want to jump on the bandwagon. Not sure it'll slow down by the time the crossover comes out.
There's already so many options out there.
 

·
Registered
Joined
·
370 Posts
I highly doubt it will slow down, it's a segment that pulls buyers in from segments around it, so with one vehicle you target a wide range of people that almost ensures success of the product.
 
1 - 6 of 6 Posts
Top