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42 mpg highway sounds great. A lot better than many other cars out there. This media outlet is really good at making these videos that give you all the stuff you need to know in a nice a short video. This video makes me more convinced that the iA is a good deal and good quality.
 

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Great B-Roll footage, this is unlike any other footage we've seen so far. We all know seeing cars you want in person is the best it gets... i'd say this video falls right behind that. Next up would be an interior tour: moving the seats, opening the storage compartments, etc.
 

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Discussion Starter · #4 ·
Great B-Roll footage, this is unlike any other footage we've seen so far. We all know seeing cars you want in person is the best it gets... i'd say this video falls right behind that. Next up would be an interior tour: moving the seats, opening the storage compartments, etc.
Exactly, I too am a big fan of these videos. Hopefully more in-depth coverage will be coming soon.

Anyone know the press launch date for the iA? Usually Toyota flies all the journalists somewhere for a day or weekend to launch a new car. Reviews are published shortly afterward.
 

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There might not be any better footage than this.

b-roll is almost the best it gets with extensive coverage.

A lot of media publications fail to give you a real in-depth look at vehicles, I won't be expecting anything better from them.
 
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