Scion has been experimenting with an online sales model called Pure Process Plus, and it appears that the experiment yielded good results because the brand wishes to roll out the system to all of its 1,000 dealers by the second half of next year.
The Toyota sub-brand has always tried to cater to young buyers, and you know what young people like? The internet. Online shopping has grown steadily over the past few years, but the auto industry hasn't been able to tap into that given the unique buying process. Scion implemented its Pure Process Plus system in 10 dealerships in Phoenix and San Diego, and has since expanded that experiment to 60 dealerships. By the second half of next year, they hope to have the system in place at all of Scion's 1,000 dealerships across the US.
So how does it work? Pure Process Plus lets buyers choose all the options for their vehicle, which for Scion is a pretty short list of choices. Buyers of the iA and iM can choose their exterior color, a manual or automatic transmission and the optional navigation system. The price is non-negotiable and is set right there on the website. Given that price haggling is probably one of the most stressful parts of buying a car at the dealership, I think many will appreciate this aspect of the Pure Process Plus. Financing can be determined online as well, and the vehicle can even be delivered right to your door ( as long as that's legal in your state.)
How many of you guys would be interested in using this system to buy your Scion iA?