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That's a smart ad, helps to appeal to the demographic which is familiar with what the overall idea is based around, sure to embed in their memory for some time which is what's important with these, at least to the extent that it gets them into a dealer and possibly buying before they walk out.
 

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I find the commercials strange. Maybe they bring attention to the model, but I just don't see how these commercials would really make me want to buy the vehicle. I suppose if they can just get you into the dealership or to pick up the phone, that's a win.
 

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I find the commercials strange. Maybe they bring attention to the model, but I just don't see how these commercials would really make me want to buy the vehicle. I suppose if they can just get you into the dealership or to pick up the phone, that's a win.
It's always about bringing attention to the model and in some cases the brand as a whole but this strictly the former. Here, they're trying to target a very specific audience that makes up some of the iA's buyer demographic.
 
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