http://www.detroitnews.com/story/business/autos/2015/08/05/july-car-incentives/31194649/The highest discounts last month were on subcompact cars (up 28.7 percent) and midsize cars (up 21.7 percent), according to TrueCar. Incentives fell on popular segments such as midsize SUVs (down 5.1 percent) and sports cars (down 10 percent).
Change how? No incentives because the price is already pretty easy on the eyes?Tough to say, they have a volume product here unlike anything they've had, could be an opportunity for a change of approach
I also think that its not as popular as some other segments right now so incentives are needed for these vehicles as opposed to a CUV or SUV. They don't need any help selling those.of course the subcompact segment has the most incentives. Its based on bargain pricing, they cater to poorer then normal folks and its ULTRA competitive sales wise...
compacts are always one of the largest volume segments. They're not incentivizing because people won't buy them, they're incentivizing so you don't buy the other guys...I also think that its not as popular as some other segments right now so incentives are needed for these vehicles as opposed to a CUV or SUV. They don't need any help selling those.
Competition is fierce, as with any high volume segment incentives to better direct people is needed. They have to stand out somehow among the competition.compacts are always one of the largest volume segments. They're not incentivizing because people won't buy them, they're incentivizing so you don't buy the other guys...
