[Lando]

In general, automakers are offering less incentives. Lucky for us, subcompacts (which includes the Scion iA) are the most likely to to receive discounts.

The highest discounts last month were on subcompact cars (up 28.7 percent) and midsize cars (up 21.7 percent), according to TrueCar. Incentives fell on popular segments such as midsize SUVs (down 5.1 percent) and sports cars (down 10 percent).

http://www.detroitnews.com/story/business/autos/2015/08/05/july-car-incentives/31194649/

 

[AllTheSedan]

28.7 percent plus a bit of extra savings from bargaining with the dealership would mean even more savings on a already affordable sedan!

 

[scionic]

Another reason to love this segment which work very well in the favor of the consumer which already is budget minded, this just makes it an even sweeter deal for them.

 

[Lando]

With such a low price point already, will Scion be able to give much of a discount and still make a profit.

 

[Moe]

Tough to say, they have a volume product here unlike anything they've had, could be an opportunity for a change of approach

 

[Lando]

Tough to say, they have a volume product here unlike anything they've had, could be an opportunity for a change of approach

Change how? No incentives because the price is already pretty easy on the eyes?

 

[AllTheSedan]

Not sure if they will have no incentives but maybe not at the upper discount range that others will have.

 

[SRV]

of course the subcompact segment has the most incentives. Its based on bargain pricing, they cater to poorer then normal folks and its ULTRA competitive sales wise...

 

[Lando]

of course the subcompact segment has the most incentives. Its based on bargain pricing, they cater to poorer then normal folks and its ULTRA competitive sales wise...

I also think that its not as popular as some other segments right now so incentives are needed for these vehicles as opposed to a CUV or SUV. They don't need any help selling those.

 

[SRV]

I also think that its not as popular as some other segments right now so incentives are needed for these vehicles as opposed to a CUV or SUV. They don't need any help selling those.

compacts are always one of the largest volume segments. They're not incentivizing because people won't buy them, they're incentivizing so you don't buy the other guys...

 

[IHazCheeseburger]

Now that the iA is available, has anyone taken a look at the incentives?

 

[scionic]

compacts are always one of the largest volume segments. They're not incentivizing because people won't buy them, they're incentivizing so you don't buy the other guys...

Competition is fierce, as with any high volume segment incentives to better direct people is needed. They have to stand out somehow among the competition.