In general, automakers are offering less incentives. Lucky for us, subcompacts (which includes the Scion iA) are the most likely to to receive discounts.
http://www.detroitnews.com/story/business/autos/2015/08/05/july-car-incentives/31194649/The highest discounts last month were on subcompact cars (up 28.7 percent) and midsize cars (up 21.7 percent), according to TrueCar. Incentives fell on popular segments such as midsize SUVs (down 5.1 percent) and sports cars (down 10 percent).