Scion IA Forum banner

1 - 12 of 12 Posts

·
Registered
Joined
·
422 Posts
Discussion Starter · #1 ·
In general, automakers are offering less incentives. Lucky for us, subcompacts (which includes the Scion iA) are the most likely to to receive discounts.

The highest discounts last month were on subcompact cars (up 28.7 percent) and midsize cars (up 21.7 percent), according to TrueCar. Incentives fell on popular segments such as midsize SUVs (down 5.1 percent) and sports cars (down 10 percent).
http://www.detroitnews.com/story/business/autos/2015/08/05/july-car-incentives/31194649/
 

·
Registered
Joined
·
62 Posts
28.7 percent plus a bit of extra savings from bargaining with the dealership would mean even more savings on a already affordable sedan!
 

·
Registered
Joined
·
401 Posts
Another reason to love this segment which work very well in the favor of the consumer which already is budget minded, this just makes it an even sweeter deal for them.
 

·
Registered
Joined
·
422 Posts
Discussion Starter · #4 ·
With such a low price point already, will Scion be able to give much of a discount and still make a profit.
 

·
Registered
Joined
·
370 Posts
Tough to say, they have a volume product here unlike anything they've had, could be an opportunity for a change of approach
 

·
Registered
Joined
·
422 Posts
Discussion Starter · #6 ·
Tough to say, they have a volume product here unlike anything they've had, could be an opportunity for a change of approach
Change how? No incentives because the price is already pretty easy on the eyes?
 

·
Registered
Joined
·
164 Posts
of course the subcompact segment has the most incentives. Its based on bargain pricing, they cater to poorer then normal folks and its ULTRA competitive sales wise...
 

·
Registered
Joined
·
422 Posts
Discussion Starter · #9 ·
of course the subcompact segment has the most incentives. Its based on bargain pricing, they cater to poorer then normal folks and its ULTRA competitive sales wise...
I also think that its not as popular as some other segments right now so incentives are needed for these vehicles as opposed to a CUV or SUV. They don't need any help selling those.
 

·
Registered
Joined
·
164 Posts
I also think that its not as popular as some other segments right now so incentives are needed for these vehicles as opposed to a CUV or SUV. They don't need any help selling those.
compacts are always one of the largest volume segments. They're not incentivizing because people won't buy them, they're incentivizing so you don't buy the other guys...
 

·
Registered
Joined
·
401 Posts
compacts are always one of the largest volume segments. They're not incentivizing because people won't buy them, they're incentivizing so you don't buy the other guys...
Competition is fierce, as with any high volume segment incentives to better direct people is needed. They have to stand out somehow among the competition.
 
1 - 12 of 12 Posts
Top