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I completely agree. I came from a 2015 WRX and looked at a lot of the same vehicles. It came down to the Ford Fiesta 1.0L Ecoboost vs the iA for me. Basically I was sold on the Ecoboost until I went to THREE different Ford dealers and every one tried jerking me around. That gave me time to research the iA a bit more. After talking with my dealer, I was sold! That set pricing definitely has its advantages.

Other positives I discovered:
Free maintenance for 24k miles
Top Safety Plus Pick!
Scion/Toyota College Grad plan has some awesome deals. I got 1.9% for 72 mos and $750 off of the pure pricing!
 

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Can you give more detail on how the Ford dealers treated you?

I like the idea of no haggle. Makes things much simpler.
There were a total of three dealers that I spoke with

Dealer #1 was generally nice, but they did not have the car in stock and wanted to charge me an additional $600 to go get the car. They also tried to tell me that the rebates would not apply to a vehicle not in stock (which is not true).

Dealer #2 was nice on the phone but when I got down to the numbers, they were trying to charge me tax instead of giving me the tax credit for my trade (you get a credit for the taxes in Georgia, not sure if its that way in other states). When I tried to correct the sales manager, he got rather hostile, which I am not going to deal with. Moved on.

Dealer #3 was actually a dealer I had been to before. The deal started on the phone on a Saturday morning. I asked for numbers on a deal based on the trade-in value that I had received from the other two Ford dealers. I emailed all my info as he requested, but the salesman never sent any numbers.

Sunday - I emailed the salesman to find out if he had a chance to run the numbers. No response. (okay, I'm thinking "maybe he is off on Sunday?"). No biggie.

Monday - Lunchtime rolls around and still no response. I call the dealer since i haven't heard anything. Talk to the salesman and agree to bring my car over during my lunch break. I do - check out the car I am trying to buy and have them appraise my trade. No numbers sent over after I left.

Tuesday - No response to calls or emails.

Wednesday - Finally get a followup call from the dealer (not from my salesman). I tell them I haven't heard back from my salesman. 10 minutes later, I get a call from my salesman and some numbers sent to me via email. Their "deal" is MSRP for the car and a low-ball for my trade ($2k less than what the other dealers offered). When I ask about the low trade, the salesman says that they can't give me a better deal on it with out an appraisal (?). I asked about the appraisal from the previous Monday and he said that because that sales manager wasn't here, he couldn't go with that appraisal. At this point, I gave up on this dealer and Ford.

Overall, I have bought too many cars to deal with dealer BS.

Scion on the other hand, did everything over the phone before even stepping into the dealership. They ended up giving me $1k more for my trade than any Ford Dealer offered. Everyone was super nice and everything was easy to understand and straightforward. Scion really made me a happy customer.
 
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