Will the S-FR End Up a Scion?

4959 Views 8 Replies 7 Participants Last post by Lando, Oct 16, 2015

Scion iA News

Discussion Starter · Oct 13, 2015

Toyota is preparing an assault on the youth demographic and by youth they mean under 40.

No matter, Toyota calls the car in question the S-FR, which stands for Small, Front Engine, Rear Drive, its the size of a Toyota Yaris and they kinda want to build it.

Toyota is hoping that a sub $15,000 MSRP, attractive, classic styling and excellent dynamics are enough to lure a younger buyer to the showroom, even if he happens to be 35.

Toyota says the S-FR project has been designed to offer “smooth, responsive and direct handling that gives a real sense of communication between car and driver.” That goes along with a vision of tuning and customization, if Toyota does send the S-FR we expect it to reach North America as a Scion.

Of course the question always comes down to cost of production. Yes Toyota is the master of production systems but their mastery simply cannot support a product that will not sell. Toyota will be carting the S-FR to autoshows around the globe looking for feedback from consumers, if its healthy enough they'll build it, if not they won't.

First they need a crossover, but what do you think, would the S-FR have sales legs if sold as a Scion in North America?

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richard_rsp

· #2 · Oct 14, 2015

I hope they bring it to North America - but really, I hope they should bring it as a Toyota. Toyota really needs to develop something sporty in their lineup and I think this is too close to the FRS to be a Scion...

....Or they can take the FRS a bit more upscale as a Toyota and make this SFR a Scion (since its lower priced). :shrug:

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Tegwin

· #3 · Oct 14, 2015

I dont like the look, too alfa/TVR looking to me...but as for the scion thing, i doubt it. Toyota brand needs that car in my opinion, at 25 i wouldnt buy it, i can see older guys buying it haha

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IHazCheeseburger

· #4 · Oct 14, 2015

I really like the looks of the S-FR, maybe with a smaller mouth but it still looks great. Wouldn't mind if it came out under Toyota for more trim options unlike Scion. Either way I'll remove the emblem.

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Lando

· #5 · Oct 14, 2015

Given that the iM isn't coming out in Canada as a Scion, we may see the S-FR, but it will be a Toyota.

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Moe

· #6 · Oct 14, 2015

The way i see it, this vehicle would be better sold as a scion all thoughtout north america, much like what they FR-S had done.

I'd say sell it under toyota but at this point with what they want to do with Scion, that's not happening.

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Lando

· #7 · Oct 15, 2015

It doesn't look like a Toyota to me. It feels like it should be a Scion. It kinda fits the off-beat quirky thing that Scion has going on.

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SRV

· #8 · Oct 16, 2015

richard_rsp said:
I hope they bring it to North America - but really, I hope they should bring it as a Toyota. Toyota really needs to develop something sporty in their lineup and I think this is too close to the FRS to be a Scion...

....Or they can take the FRS a bit more upscale as a Toyota and make this SFR a Scion (since its lower priced). :shrug:

Toyota will get the Supra

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Lando

· #9 · Oct 16, 2015

Well it it goes places other than North America it will be a Toyota because Scion is only in North America.

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